Create Facebook Business Account

Go to Facebook.com/Business and click Create Page in the upper right corner. You are welcomed with many business options, including local business or location, brand or product and cause or community. Choose the type of company for which you create a Facebook page. If your business type is related to more than one type of option, choose what your customers think of your business when they think of it. You will then upload a profile for your Facebook page and upload the cover photo. It is important to create a good first impression, so choose wisely here. Make sure the images you choose fit your brand and are easily recognized by your business.

You will first upload your profile picture. This image is the name of your company in the search results and also appears in the upper left of your Facebook page when you interact with users.
If you are a big brand, this is probably the safest way to use your logo. If you are a celebrity or a public figure, your face image will work wonders. And if you're a local company, maybe a good picture of your signature offer will allow a potential follower or customer to connect right away.
Your profile picture will appear as a square on your Facebook page, but will be trapped in ads and posts, so don't miss out on any important details. Once you've selected a good one.